Advertising & Marketing Associate

We are seeking a dynamic Advertising and Marketing Associate to lead marketing efforts for our Afro-Caribbean food store and kitchen. The role focuses on promoting West African cuisine and products through culturally relevant campaigns that attract both diaspora and mainstream UK audiences.

Key duties include managing social media (Instagram, TikTok, Facebook, YouTube), creating engaging digital content, running targeted advertising, and organising community food events. You’ll collaborate with kitchen and retail staff to tell compelling stories around traditional dishes like Jollof rice, suya, egusi soup, and more.

Candidates must have at least 2 years of marketing or communications experience, ideally within food, retail, or cultural sectors. Strong knowledge of African food culture, digital marketing platforms, SEO, and campaign analysis is essential. A relevant degree (RQF Level 6 or equivalent) or equivalent work experience is required.

This role is central to our mission of expanding cultural awareness through food, increasing customer engagement, and driving national growth. If you're creative, culturally connected, and passionate about digital storytelling, we’d love to hear from you.

Restaurant Manager

234 Foodstore Ltd is seeking a full time employment for a skilled Restaurant Manager to oversee daily operations of our Afro-Caribbean kitchen and catering service. The role includes managing staff, maintaining food quality and authenticity, developing culturally relevant menus, and ensuring compliance with UK food safety regulations. Responsibilities also cover inventory control, supplier coordination, budgeting, and event catering for weddings and cultural functions. Candidates must have a degree (or equivalent) and 3–5 years’ managerial experience in foodservice, preferably with African cuisine. The ideal candidate will possess strong leadership, budgeting, menu planning, and compliance skills. This role is vital to maintaining our culinary standards, expanding our catering services, and supporting the business’s growth in delivering authentic African food experiences.

Food Technologist

234 Foodstore Ltd is seeking a qualified Food Technologist to lead the development, safety, and quality of our Afro-Caribbean food products. The role involves innovating retail-ready African dishes such as sauces, spice blends, and ready meals while preserving cultural authenticity.

Key responsibilities include adapting traditional recipes for commercial production, implementing food safety systems (HACCP, allergen controls), conducting nutritional analysis, ensuring compliance with UK food labelling laws, and sourcing high-quality African ingredients. The Food Technologist will also support kitchen operations, packaging design, customer feedback analysis, and technical documentation.

Candidates must have a Bachelor’s degree (RQF Level 6 or equivalent) in Food Science, Food Technology, or a related field, and a minimum of 3 years’ experience in food development or quality assurance—preferably involving ethnic foods. Strong knowledge of UK food safety standards, nutritional profiling, recipe standardisation, and sensory testing is essential.

This role is vital for scaling our traditional offerings into commercial formats while maintaining flavour, quality, and compliance. It supports business growth through innovation, safety assurance, and product consistency, and strengthens our position as a trusted provider of authentic African cuisine in the UK.